Introducing MaXichamps! • DiecastSociety.com

Introducing MaXichamps!

If you haven’t heard the news there is a new brand in town called MaXichamps.  Not really brand new, a sub-brand of the Minichamps campaign.  MaXichamps will focus of 1:43 and 1:18 scale models, and feature cars from classic to modern.  What puzzles me is their mission statement of sorts “known quality at a reasonable price point” and “managed to bridge the gap between a detailed Minichamps and high quality MaXichamps”.  What!!!  Haven’t you diluted the Minichamps brand over the years,  and now become a pale comparison of what you once where?  I personally referred to you as my favorite manufacture once.  Minichamps, no need for another brand to take further cost out from, you’re already there with the Minichamps marque!  Official press release below with a few samples of their upcoming products – 1:43 scale wise.

“MaXichamps is not only a new brand name, it is a statement, which stands for known quality at a reasonable price point. This is our reaction to the vast requests and suggestions from our customers.  As a manufacturer we have managed to bridge the gap between a detailed Minichamps and high quality MaXichamps model. We are proud to have entered this new collector field and delighted to present our extensive model range, which will continuously grow over the years.  2016 is the birth of this new segment. Don`t miss out at the start and be a part of it from its inauguration”

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Product# 940032230 / 940032231 / 940045621

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9 Responses to "Introducing MaXichamps!"

  1. David Gorrell says:

    So is it higher quality or lower quality? I’m a bit confused…

  2. Dan says:

    I think they should focus on improving quality and the details of the products…seriously the products they released these 3 years are dreadful…

    • JS Coleman says:

      I don’t know when MINICHAMPS released their 1957 Mercedes-Benz 300 SL Roadster (light brown) but I certainly know that the level of detail and craftsmanship is incredible. But I have heard some bad cases, and from looking at the 1:18 Audi RS6 estate car, I can see why.

      Absolutely agree that they should try hard with the brand they’ve already got, rather than introducing another one to make up for it.

      • Dan says:

        The 300 SL was introduced over four or five years ago if I’m not mistaken,well to be honest even the SLS series weren’t impressive enough to compare to the early products,and the recent 991 porsches have brought the brand to another level of horrent.
        Or probably just because my expectations are still at the the times when they had the Carrera GT and the early Bentleys in production,when I got a Carrera GT with half a price of an Autoart aventador roadster nowadays roughly eight years ago,and staggered by the attention to detail,the leather seats and so on……

  3. Karsten says:

    Excellent comment, DS, I fully agree. In other words, MaXichamps is Minichamps´ new toy branch at (further) reduced quality and price. Sad, very sad!

    • Rochester says:

      Given how they have jacked up prices for what are essentially re-issues, I don’t see this venture as gathering any real steam. Kind of like saying we are Hot Wheels ELITE….and now we’re going to make just ‘Hot Wheels’…..that was another lesson in diecast history. Evidently these manufacturers do not pay attention to what caused brand failure for their competitors.
      I wish MaXichamps well, although I think they will struggle mightily.

  4. slartibartfast229 says:

    I recently bought two Minichamps Zakspeed Ford Capri group 5 and two Zakspeed DRM Escorts and i am more than happy with the quality. All released during 2015/16. The sealed resin product is another matter entirely, with terrible accuracy problems and poor quality control. As regards the ‘mission statement’, it’s typical PR BS. It will be interesting to see some of the older items available again, and I may consider purchases if the earlier build quality is retained.

  5. flathead says:

    Hard to be sure from the low-res images, but it looks like the 2 MB SLs are gonna have dull silver (instead of chrome-plated) windshield frames.

    This is not the first time they have launched an economy line of 1/18s. About 10 years ago, they offered a decent DBR-9 for around $35. The main difference seemed to be that it came in a window box instead of a clamshell.

  6. gabriel says:

    Reduccion del precio a cambio de calidad no es bueno.

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